The 2025 Software Spend Report
Gain insights from 600+ companies to help you benchmark, forecast, and optimize your software spending in 2025.
What you’ll learn in this report
Software Spend Benchmarks
A detailed breakdown by company size, and region.
Hidden Costs of Software
The true cost of unused software, cloud waste, and mismanaged ad spend.
The True ROI of AI Tools
How companies are effectively using AI tools and uncovering their real ROI.
Bonus insights featuring
Balancing Growth with Efficiency
- A deep dive into how the software spend landscape has evolved.
- How SaaS vendors and clients can strike the right balance between growth and efficiency.
4 Software Spend Predictions for 2025
- Key shifts in software budgets and spending.
- Where to focus your software investments in 2025.
“The average amount of capital raised by startups in Europe has historically been lower than in the US at every stage of the startup journey. The management of European startups must be more resourceful and selective with their expenditure in areas such as software, talent, and marketing."