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Webinar
SaaS Spending Trends in 2025: Strategies for Cash Flow and Revenue Growth
Watch the webinar featuring Brad van Leeuwen, COO and Co-Founder at Cledara, and Sara Archer, VP of Sales at ChartMogul, for a deep dive into 2025’s top SaaS spending trends. Learn how to make every dollar count toward growth with strategies prioritizing high-ROI investments, improving cash flow, and reducing churn.
Wednesday, November 20 at 4PM CET / 3PM GMT / 10 AM EST / 7 AM PST
Sara Archer
VP of Sales at ChartMogul
Brad van Leeuwen
COO and Co-Founder at Cledara
Watch the webinar now.
What you'll learn on this webinar
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2025 SaaS Spending Trends
Discover high-impact spending areas that support cash flow and sustainable growth.
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Budget as a Growth Lever
Learn how to analyze SaaS spending for revenue-impacting initiatives.
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Agility in Spend Decisions
Avoid "commercial tech debt" by making flexible, data-driven investments.
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Evaluating Vendor Fit
Assess if your SaaS partners meet your needs and ensure your dollars go toward measurable outcomes.
Sara Archer, VP of Sales at
ChartMogul
With over 10 years in the SaaS industry, Sara has a track record of building high-performing sales teams and driving growth strategies for global markets. At ChartMogul, she empowers top subscription businesses to optimize recurring revenue, churn, and customer lifetime value, bringing data-driven insights to SaaS leaders worldwide.
Brad van Leeuwen, COO and Co-Counder at Cledara
Brad is the Co-Founder and COO of Cledara, where he leads go-to-market and strategic initiatives to help companies manage software spending and optimize growth. A seasoned expert in fintech and early-stage investments, Brad has guided numerous startups in scaling operations and partnerships, and he’s recognized as a top Techstars mentor globally.
About ChartMogul
ChartMogul empowers SaaS businesses to drive faster growth by combining powerful subscription analytics with built-in CRM capabilities. Track essential metrics like MRR, churn, and LTV, then take action within the same platform — from engaging trial leads to managing opportunities and forecasting revenue.
With seamless integrations to billing systems like Stripe, Chargebee, Xero, and more, ChartMogul delivers actionable insights and the tools to grow recurring revenue all in one place.
"The average amount of capital raised by startups in Europe has historically been lower than in the US at every stage of the startup journey. The management of European startups must be more resourceful and selective with their expenditure in areas such as software, talent, and marketing."